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User talk:Toxology
From NetSec
SEO
So here's a quick run down about SEO:
Google takes keywords from:
- Link text
- URL
- Page title
- Image alt text
- Domain name
- Inbound link text
- Anchor names and anchor text
- Meta tags
Google recognizes the same words as different keywords when:
- Capitalization changes (e.g. security101 in url vs. Security101 in page title gives us 100% keyword presence for the 'security101' keyword, double dings the keyword)
- Multilinks (we used to not have clean urls, a lot of tweets went to those pages and the stats simply dont display. When those pages are updated and re-tweeted, it will ding for those keywords again, so be sure to check stats on articles you edit the seo on)
- You link to shellcode with the text Shellcoding, Shellcode basics, etc - it establishes 'ing' and 'basics' as dangling keywords, double dings shellcode due to capitalization
You get more relevance points when:
- Related keywords are also page anchors with related text
- Keywords are used relatively seemlessly and aren't stuffed into page text irrelevantly
- Multiple pages cross link to anchors and subsections of other relevant pages for page topics
