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User talk:Toxology

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SEO

So here's a quick run down about SEO:


Google takes keywords from:

  • Link text
  • URL
  • Page title
  • Image alt text
  • Domain name
  • Inbound link text
  • Anchor names and anchor text
  • Meta tags


Google recognizes the same words as different keywords when:

  • Capitalization changes (e.g. security101 in url vs. Security101 in page title gives us 100% keyword presence for the 'security101' keyword, double dings the keyword)
  • Multilinks (we used to not have clean urls, a lot of tweets went to those pages and the stats simply dont display. When those pages are updated and re-tweeted, it will ding for those keywords again, so be sure to check stats on articles you edit the seo on)
  • You link to shellcode with the text Shellcoding, Shellcode basics, etc - it establishes 'ing' and 'basics' as dangling keywords, double dings shellcode due to capitalization

You get more relevance points when:

  • Related keywords are also page anchors with related text
  • Keywords are used relatively seemlessly and aren't stuffed into page text irrelevantly
  • Multiple pages cross link to anchors and subsections of other relevant pages for page topics