View source for User talk:Toxology

== SEO ==

So here's a quick run down about SEO:


'''Google takes keywords from:'''
* Link text
* URL 
* Page title
* Image alt text
* Domain name
* Inbound link text
* Anchor names and anchor text
* Meta tags


'''Google recognizes the same words as ''different'' keywords when:'''
* Capitalization changes (e.g. security101 in url vs. Security101 in page title gives us 100% keyword presence for the 'security101' keyword, double dings the keyword)
* Multilinks (we used to not have clean urls, a lot of tweets went to those pages and the stats simply dont display.  When those pages are updated and re-tweeted, it will ding for those keywords ''again'', so be sure to check stats on articles you edit the seo on)
* You link to [[shellcode]] with the text [[shellcode|Shellcoding, Shellcode basics]], etc - it establishes 'ing' and 'basics' as dangling keywords, double dings ''shellcode'' due to capitalization

'''You get more ''relevance'' points when:'''
* Related keywords are also page anchors with related text
* Keywords are used relatively seemlessly and aren't stuffed into page text irrelevantly
* Multiple pages cross link to anchors and subsections of other relevant pages for page topics